Use Route 53 to register and manage your domain names (e.g., example-ecommerce.com).
Easily set up subdomains (e.g., www.example-ecommerce.com, api.example-ecommerce.com) to segment different parts of your application (website, API, admin portal).
Set up DNS records (A, CNAME, MX, TXT) to route traffic to various components of the e-commerce application:
Web Application: Point the domain or subdomains to an Amazon S3 bucket (for static content), an Elastic Load Balancer (ELB), or an Amazon EC2 instance.
APIs: Direct API requests to the appropriate backend services or API Gateway.
Route traffic based on geographic location, latency, or weighted routing policies to optimize user experience.
Implement failover routing to enhance application availability. For instance, Route 53 can redirect traffic to a secondary instance or backup environment if the primary application or server becomes unavailable.
For applications serving users globally, use Route 53’s latency-based routing to route users to the AWS region with the lowest latency. This ensures faster response times and a better user experience.
For example, Route 53 can direct users in Europe to an application hosted in the EU-Central region and users in the U.S. to an application hosted in the US-East region.
Route traffic among multiple resources by setting up weighted routing policies. This helps distribute user traffic across different instances, regions, or environments based on pre-defined weights.
Useful for A/B testing different versions of the application or distributing load across several servers.
6. Geolocation Routing for Personalized User Experience
Use geolocation routing to serve localized content based on the user's location. For example, show different product catalogs or languages depending on whether the user is accessing the site from the U.S., Europe, or Asia.
Enhance marketing campaigns and promotions targeting specific regions.
Route 53 health checks monitor the health and performance of your application's endpoints (web servers, databases). If an endpoint becomes unresponsive, Route 53 can automatically reroute traffic to a healthy backup endpoint, ensuring continuity of service.
Use Route 53 to securely manage DNS settings for your e-commerce application. It integrates with AWS Identity and Access Management (IAM) to control access to your Route 53 configurations.
Supports large-scale DNS management for e-commerce applications with high traffic.